#PetCode : With Tobuscus + Gryphon

Objective: Create a unique social media endorsement program for millenials and gamers who love pets, to introduce new pet toys and products. We partnered with YouTube star and early vlog innovator Toby "Tobuscus" Turner and his dog Gryphon (voiced by Turner). whose channel has over six million subscribers. Together with Petco, Pet Code was born. Each episode featured Toby's unique humor and perspectives on Petco's new products and pet life. In 2015 he covered and featured the launch of Petco's new exclusive Star Wars Pet Fans Collection unboxing event, interviewing 100's of customers waiting to get inside Petco at midnight. Pet Code was launched on Facebook and Youtube, and shared across other social platforms. Combined Pet Code episodes were viewed over 600,000 times. #petcode